Investing in Success: The ROI of AI Content Automation for Marketing Agencies

Artificial intelligence, AI writers, content automation, machine learning, natural language processing, algorithms, generative AI, etcetera, etcetera, etcetera. What does it all mean?

For starters, it’s a whole lot of technical jargon that seems overwhelming when put altogether, especially if you’re just now hearing about it. However, with tools like ChatGPT and InstructBot taking the marketing world by storm, we’re sure you’ve already come across the terminology in one way or another. In this blog post, we’re going to hone in on just one of those phrases and break it down for our readers – AI content automation.

What is AI content automation?

In our previous blogs, we’ve stated that “Content automation is the process of using AI software to create, edit, publish, schedule, and distribute content automatically. The goal is to automate mundane manual tasks so that you can focus on higher-value activities.”

Well, that’s the jist of it! Artificial intelligence is designed to carry out tasks that would otherwise have to be completed by a human. It’s supposed to save time, energy and resources, while still generating high quality content that ranks on search engines like Google and Bing.

Now, I know what you may be thinking…

Is AI content automation really effective?

If you’re wondering whether or not marketing automation tools are worth the investment, then we have some stats that may help you realize just how valuable they can be.

Agencies that make use of automation can increase their leads by 80%.
Businesses using a marketing automation software when engaging prospects have seen a 451% increase in qualified leads.
77% of marketing automation users have experienced an increase in conversions since implementation.
90% of marketers are already making use of some form of automation in their strategies.
76% of companies see a return on investment within the first year of implementing their marketing automation software

8 ways AI content automation improves ROI of agencies

1. Increased Productivity:

One of the key benefits of AI content automation is its ability to boost productivity. AI tools can automate repetitive tasks such as content creation, editing, and publishing. This allows marketing agencies to focus more energy on strategic planning and creative thinking.

Idea generation

Digital marketers know how important it is to generate high-quality, engaging content. They’re also painfully aware of the crucial role consistency plays in maintaining a positive online presence. If you want to increase your website traffic, you need to upscale your content production. Oftentimes, this is easier said than done. Automation is the best way to streamline the content creation process. With these tools, you can create unique, valuable content with minimal effort.

Translating

For businesses wanting to break into new markets, language barriers are a real concern. You need to make sure that the content is being relayed in the right way. Making sure that the translated content is accurate and in tune with your brand’s style and tone can be a significant challenge. Where this process used to require the help of a translator (and with that, additional costs), it can now be handled smoothly and efficiently with the help of AI. This software often has access to a wide number of languages, helping businesses break into new markets with a literal push of a button.

Paraphrasing

Let’s face it, there are only so many ways to relay the same information over and over again. If you work in the world of marketing, there’s a good chance that your ground breaking idea has been done before. Finding new and creative ways to share a message can be frustrating in saturated markets. Enter AI automation! With this advanced technology, you can give new meaning to an old message and save time repurposing older content! Did we mention it also helps in avoiding pesky plagiarism concerns and fines?

2. Creating long-form content

It’s a shame that not many online businesses use long-form content to their advantage. This type of content includes how-tos, ebooks, guides and blog posts. These longer pieces of content are generated to provide its readers with valuable content, without asking them for anything in return. However, while this type of content often generates leads and website traffic, they can be time consuming and costly to produce on a regular basis.

Thanks to AI automation, marketers don’t have to be great writers to produce these informative pieces. You also won’t have to worry about time constraints or limited resources! All you have to do is select a suitable topic, punch in a couple of keywords, and decide which tone best suits your brand. AI will take care of the rest (and in a matter of seconds, too).

There are many AI automation tools that assist their users with long-form content creation. Take ContentBot as an example. They have a number of tools that are specifically tailored to the generation of blog posts. These include:

Blog Bundles: Create up to 50 blog posts in one go.
Blog Shot: Create 500 to 8000 word blog posts in seconds.
Blog Post Wizard: Use a wizard to create a blog post quickly and easily.
Automation: Create blog posts at regular intervals and get them emailed to you.
Flows: Create custom workflows to automatically generate content and have it sent straight to your inbox. With Flows, you’re in control of how, and how often you receive content, be it daily, weekly or monthly.
Imports: If you have a list of blog post topics and keywords, but no time to actually sit and write, then we have the answer! ContentBot’s Imports feature allows you to upload documents which the automation tool will then use to generate content. Again, you can select when you receive the output.
The list goes on!

3. Improved Content Quality:

AI tools use machine learning algorithms to analyze a vast amount of data, understand patterns, and predict future trends. This data-driven approach can significantly improve the quality of content by providing insights into what type of content resonates with your audience.

Research

Research is the first step in creating content. You need to make sure that you are targeting your audience as accurately as possible, and research is the only way to achieve this. Automation software can help you gain a comprehensive understanding of who your audience is.

What are their values and interests?

What questions are they asking?

You should also have a basic understanding of the factors that influence consumer buying behavior. AI is often used to speed up this step of the process, as you can use automation to help you complete your keyword research and analysis. It’ll also help you achieve better segmentation to make sure your audience receives relevant and appropriate information.

Proofreading

Proofreading is often seen as a tedious, time consuming task by many marketers. Unfortunately, it’s also crucial in producing high quality content. If you want to establish credibility within your market, you’ll need to take extra care in ensuring that the content you produce is devoid of errors and mistakes. In fact, websites with grammar or spelling errors can experience an 85% higher bounce rate! We often suggest proofreading your work the next day so that you can look at it with a fresh set of eyes. But what if you didn’t have to go over your work at all? Well, AI proofreaders may be the answer you’ve been looking for!

4. Personalization at Scale:

AI allows for hyper-personalization of content at scale. It does this by analyzing vast amounts of user behavior data from various channels. It then uses this information to provide recommendations that are tailored to individual preferences. This can increase audience engagement, customer loyalty, and conversion rates, which of course results in an increase in marketing ROI.

Personalized email campaigns are responsible for 75% of email revenue. Statistics are proving that today’s consumers want brands to provide a more personalized experience. They want their needs and wants to be acknowledged and understood in ways that seemed impossible once upon a time. Addressing customers by name, making recommendations based on previous purchases, and offering personalized discounts are just a few ways that marketers can add a personal touch to their marketing campaigns.

What’s more, automation tools will help you achieve better segmentation of your audiences. You’ll be able to define them according to demographics and interests, helping you target them more effectively for better results. When your clients have a larger product offering, this can be extremely helpful in making sure that you’re offering the right products to the appropriate customers. Nothing hurts conversion rates more than irrelevant marketing.

5. Analytics and insights:

AI tools enable marketing agencies to enhance the performance of their content and make data-driven decisions. This can help optimize marketing strategies and increase the ROI. The real-time insights help them make sure the content they’re producing is always relevant and engaging. You’ll be in a better position to quickly hop on current trends, setting you apart from the competition.

Marketing agencies should think of predictive analytics as just about the best thing since sliced bread. If you’re looking to find out the secrets for staying ahead of emerging marketing trends, this is a crucial step. It’s all about anticipating future consumer behavior and market trends.

You may be surprised to know that 84% of market leaders are already making use of predictive analytics. This software aims to help agencies plan more effectively for the future, while helping to produce more target content. And since you’ll be prepared for the future, you stand a better chance at decreasing overhead costs and increasing ROI.

Using AI for analytics and performance tracking means that you’ll have access to vast amounts of data, without having to do any of the heavy lifting. You’ll gain a more comprehensive understanding of your client base, while seeing what content performs well and which aspects need tweaking. This helps marketers develop customized, targeted strategies that are more effective and lead to higher ROI for them and, even better, for their clients.

6. SEO:

For those of us that lack the necessary SEO skills to generate organic website traffic, AI is here to do it for us! It can help optimize content for search engines by identifying relevant keywords, improving meta tags, and even analyzing backlink profiles. This can improve the website’s visibility, while increasing organic traffic and driving higher ROI.

You may be surprised to hear that most AI-generated content is already optimized for search engines. Typically, specialized individuals would have to be employed to closely monitor SEO trends and make sure they apply them appropriately across marketing tactics. The more comprehensive AI tools produce content that often comes hand in hand with an SEO report. The goal here is to help marketers with a wide variety of skills (whether you’re knowledgeable about SEO or not) to produce content that will get them ranking on SERPs with unimaginable ease.

7. Time and cost savings:

One of the most obvious benefits of using AI automation is that if a robot is doing all the work, there’s no chance for human error. To put it into perspective, bad data as a result of human error costs US businesses $3.1 trillion each year. These errors can make data unreliable and inaccurate. As a result, marketing efforts will be less targeted. This leads to higher costs and a potential waste of resources.

When it comes to time, AI can generate content at a much faster rate than a team of human content creators. This not only saves valuable time, but also reduces the cost involved in content creation and management.

8. Streamlined Content Distribution:

Once you’ve gone through the entire content creation process, it’s time for distribution. Before posting content and hoping that the world will notice, agencies should focus on taking a more targeted approach.

Today’s consumers are a lazy bunch. They don’t want to have to search for your content online, and would rather have you put in the extra effort to meet them in a way that they appreciate. Making it easy for your audience to find your content has the potential to make or break a campaign. You’ll need to consider the size of your market and which channel would be best suited for reaching them.

Automation helps you take this a step further with the option to schedule your content distribution. Once you’ve used analytics to help you understand the optimal open time for emails, or which time of day is guaranteed optimal engagement, you’ll have a better idea of when and where to publish your content to achieve the best results. For marketers that need to keep track of multiple channels or various different clients, this kind of technology could be the relief they’ve desperately been looking for.

In closing…

It’s safe to say that with all the recent and rapid developments in marketing automation technology, it’s becoming impossible for marketers to deny the impact of AI on the effectiveness of strategies.

If your goal is to redefine your content creation process, while still staying true to your authentic and unique brand, then it’s time to make AI content automation a part of your marketing team. Let it take your marketing efforts to the next level, reaching new audiences and breaking ROI records. You’ll be able to streamline your content production and distribution, while reducing costs and focusing more time on the strategic growth for your business.

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Lauren Meyer

Lauren is a Content Marketer who values research and providing value for her readers. When she's not working on a blog post or marketing campaign, you'll find her outside with her dogs or curled up with a good book.