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Columns & Opinions
Apple One Individual Vs. Family: Which One is Cheaper?
Apple One is a great value for Apple product users. Find out if you should get Apple One Individual or spend extra on Apple One Family!
How Has macOS Changed Over Time? All Versions and Updates Until 2023
How did the macOS start? Here are all the macOS updates in order from the first beta version to the most recently launched update.
All Ashore That's Going Ashore
Doubt around the headset, a wish for corporate marriage, and make way for “Big Beasts.” That’s the final installment of the Observation Deck.
Date and Deets Announced for WWDC23
Dates and deets for WWDC, news around noise machines, and Apple Pay goes sleepy time. That’s today from the Observation Deck.
Siri, Savants and What's the Opposite of a Swan Song?
Apple Pay Later starts its slow roll, the OS beta train is already moving again, and the curtain is finally up on Apple Music Classical.
Travelin' Tim Takes his Time in China
Tim Cook and China and iPhone and China, updates aplenty for Apple gear, and Apple’s big plans for the big screen come into focus.
Reported Mixed Feelings on Mixed Reality
Stories of discord around Apple’s MR headset, Tim Cook makes a big trip to China, and new titles teased for Apple TV+.
'Seriously, Come Back to the Office'
Apple may be getting serious on the back to work thing, another Epic rant from Tim Sweeney, and Apple may be sinking big bucks into cinema.
Privacy, Security, and Baseball
User privacy versus national security, Free Friday Night Baseball is a thing of the past, and a glitch in the Apple Music matrix.
iPhone 14 Plus Can't Even FAIL Properly
iPhone 14 Plus fails at failing, Apple and Foxconn rerun a play in India, and developers get release candidates of Apple operating systems.
Counterpoint Research and the Kremlin Focus on iPhones In Much Different Ways
Crazy numbers from Counterpoint Research, South Korea’s open for Apple Pay, and the Kremlin has it out for iPhone.
Team Lasso Heads to Washington and the Value of an Unopened iPhone
Big tech does well post SVB collapse, Apple Retail may hit Mumbai next month, and Team Lasso heads to the White House.
TSMC Founder Sees a Darker Timeline
Foxconn may make AirPods in India, the founder of TSMC speaks a scary future, and life imitates art on the moon.
In Manufacturing Moves, Foxconn Follows the Money
Talk of a pricier iPhone 15 Pro, Foxconn says manufacturing moves are just business, and teasing a mixed reality.
A Reported Chill in Apple Hiring
A cold front across Apple’s hiring line, new help shopping for an iPhone, and possible new wrinkle for Apple in India.
Making Making in India Easier for Apple
Making making in India easier for Apple, we are not getting enough sleep, and the boy, the mole, the fox, the horse, and the Oscar.
Rushing Mixed Reality and Questioning a Questionable Outlook
A negative note from a forgotten name, ready or not — Apple’s headset approaches, and welcome to the Apple TV+ trailer park.
And Tell Tchaikovsky the News!
Apple Music Classical is finally here (almost), Evercore is stoked over Apple in India, and watching MLB without having to watch MLB.
India Ascends and a Goertek Exec Exits
An Apple target goes higher, Apple’s reportedly eying India more closely, and a bearer of bad news takes the exit.
Announcements Hidden in the Big Yellow iPhone Announcement
A bright yellow phone from Apple, planned expansion for a couple of Apple services, and you will not believe how big iPhone was last year.
Goldman's Got a New Guy on AAPL
Today from the Observation Deck, Goldman Sachs turns sweet on Apple, iPhone may go yellow today, and news for Apple TV plus Apple TV+.
Two Huge If True Rumors From India and Apple's Big Soccer Push
One firm raises its price target on Apple shares, two tales of Apple manufacturing in India, and three countries get better Apple Maps.
Confusing Positives and Tempting Apple TV+ Content
As we close out the week, we see opaque takes on iPhone demand, Apple grows a workforce in India, and dinosaurs are back in action.