changing tone

We all like happy endings. Fairytale princesses often have them. Unfortunately we, in the real world, are not as fortunate. The primary reason for this is, although we can envisage the ending, we often don’t know how to get there. In copywriting and marketing, a formula exists that shows us the way. The marketing model, … Read more Before-After-Bridge Tells a Tale and Provides the Path to a Happy Ending