4p formula for copywriting

The 4P formula for persuasive copywriting is somewhat different to the traditional 4P Marketing formula – Product-Price-Promotion-Place. This version invariably forms part of the “Promotion” segment of the customary one so let’s investigate 4P in more detail… Promise At this stage, your aim is to capture the interest of your audience by drawing attention to … Read more The 4P Formula for Persuasive Copywriting: Promise-Picture-Proof-Pitch