10 Ways AI Writers Can Improve Content Marketing Efficiency - ContentBot Blog

10 Ways AI Writers Can Improve Content Marketing Efficiency

Content marketing is a crucial (not to mention, technical) part of any marketing strategy. It’s a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. The aim is to attract and retain a clearly defined audience – and, ultimately, to increase sales. Content marketers use this method to drive traffic and get their audience to take a desired action, whether it’s signing up for a service or purchasing a product. 

High-quality content marketing is a lengthy and complex process. It requires a passion for research, SEO know-how, and a whole lot of creativity. However, people have their limits. Writer’s block, time constraints, and limited resources all play a role in content marketing. 

In this blog post, we’ll explain how AI article writers can drastically improve your content marketing efficiency. You’ll learn how to optimize your content in a way that saves valuable time and money. Read on to find out more!

What is content marketing?

While we’ve already provided a simple explanation of the term “content marketing”, we want to dive a little deeper into a few of its different aspects:

  • Strategy Development: This includes defining objectives, understanding the target audience, and crafting a plan for how the content will meet business goals.
  • Content Creation: Generating ideas and producing engaging content in various formats, such as blog posts, videos, infographics, podcasts, and more.
  • Content Curation: Sharing relevant content from other sources can also be part of a content marketing strategy.
  • Content Optimization: Ensuring content is optimized for search engines (SEO) to improve visibility and reach.
  • Content Personalization: Tailoring content to different segments of the audience to increase its relevance and impact.
  • Content Promotion: Using multiple channels like social media, email marketing, PPC, and more to distribute content and reach a wider audience.
  • Distribution and Channel Management: Choosing the most effective platforms and managing the publication and distribution schedule.
  • Audience Engagement: Interacting with the audience through comments, social media, and other communication channels to build a community around the brand.
  • Measurement and Analytics: Tracking metrics and analyzing data to assess the performance of content marketing efforts and to make informed adjustments.
  • User Experience (UX): Designing content in a way that provides a positive and seamless experience for the user across different devices and platforms.
  • Legal and Ethical Considerations: Ensuring content is compliant with copyright laws, advertising standards, and respecting privacy and data protection regulations.
  • Repurposing Content: Adapting existing content for different formats or channels to maximize its value and extend its reach.
  • Community Building: Encouraging interactions and creating a sense of community among those who consume and engage with the brand’s content.
  • Customer Retention and Loyalty: Developing content initiatives that keep customers engaged and loyal to the brand long after their initial purchase.

What are the challenges of content marketing?

Over the years, the amount of time it takes a blogger to write a blog post has changed dramatically. 

In 2014, an 800-word blog post was enough to drive results. It took the average blogger 2.5 hours to generate these posts. 

Four years later writers are taking 3.5 hours to complete a post of around 1100 words. 

Fast forward to 2022 and the average blogger takes over 4 hours to write 1300 words. 

The competition for an audience’s attention has become fierce as the years have passed and content marketers constantly need to push their boundaries if they want to succeed. Blog posts need to be longer, more engaging, and provide significant value to readers if it’s going to achieve the desired outcomes. This unfortunately also means that content takes longer to generate and requires more attention to detail. 

But what are some of the other challenges faced in content marketing?

  • Creating Quality Content: Churning out content that’s not only engaging and valuable but also stands out in an ocean of information can be tough.
  • Consistency: Keeping a consistent publishing schedule that audiences can rely on is easier said than done, especially with limited resources.
  • Resource Allocation: Finding the right balance of time, budget, and human resources to produce and promote content is a continuous struggle.
  • Strategy Development: Crafting a content marketing strategy that aligns with business goals – and adapting it as those goals evolve – takes skill and insight.
  • Audience Understanding: Knowing your audience intimately – their needs, preferences, and behaviors – is crucial, and getting it wrong can mean wasted effort.
  • Content Distribution: Figuring out the best channels to promote and share content to reach your target audience can be like finding a needle in a haystack.
  • SEO Application: Battling for visibility in search engine rankings is a real gladiator fight given the high competition for most keywords.
  • Measuring Effectiveness: Determining the success of content marketing efforts with appropriate metrics and KPIs is complex but essential.
  • Keeping Up with Trends: Content marketing is a moving target with ever-changing trends and platform algorithms, requiring marketers to constantly adapt.
  • Scaling Content Production: As businesses grow, scaling content production to meet increased demands while maintaining quality and brand voice is challenging.
  • Content Personalization: Audiences expect personalized experiences, and creating customized content for different segments is resource-intensive.
  • Lead Generation and Conversion: Turning content viewers into leads and customers is a delicate process that doesn’t always go as planned.
  • Legal and Ethical Issues: Navigating copyright laws, data privacy, and other legal considerations can be a minefield for the uninformed.
  • Building Authority: Establishing your brand as a thought leader in a specific niche requires time, effort, and quality content, which is not easily achieved.
  • Collaboration Across Teams: Ensuring smooth collaboration between writers, designers, SEO specialists, and other team members is a logistical challenge.
  • Content Repurposing: Finding innovative ways to repurpose existing content to maximize its value across different platforms and formats is often overlooked due to time constraints or lack of strategy.

What is an AI writer?

AI has come a long way since its early days. Where chatbots on websites are a familiar site to all online browsers, people are often surprised to hear just what this technology is capable of today. In content marketing, AI is rapidly becoming an integral part of the content creation process. 

AI writers are programmed using machine learning algorithms. This programming, along with natural language processing, gives it the ability to generate high-quality, engaging content in a matter of minutes. 

The AI is fed a large amount of data, text, and input to help it “understand” how humans put sentences together. It looks at patterns and structures, how words and phrases are linked, and uses this information to form an appropriate response. Based on the prompts you select, it’ll generate articles, blog posts, or other types of content to suit your needs. Thanks to generative AI, the more you use the article writer, the more it fine-tunes its writing. 

While AI article writers can generate large pieces of content in a fraction of the time that it takes a human, they still need humans to guide them (at least for now). Human editors continue to play a vital role in adding that much-needed personal touch, making sure the AI’s work is accurate, ethical, and lines up with the brand’s tone and style. 

There’s no doubt that AI writers can help significantly speed up the content creation process. But, it’s important to point out that they’re best used alongside content writers rather than as a replacement for them. The technology may be advancing in leaps and bounds, but AI is not yet ready to replace human content marketers. For now, there are many ways to use AI article writers to improve efficiency in content marketing. 

10 Ways to use AI writers to improve content marketing efficiency

1. Rapid Content Creation

The demand for high-quality content is at an all-time high. Recent research tells us that the average person spends an astounding 400 minutes, or 6 hours and 40 minutes, online per day. During this time, they consume vast amounts of content. This in turn means that the competition for their attention presents a significant challenge for content marketers. 

To keep up with this ever-growing demand and countless competitors, marketing managers need to find ways to improve their marketing efficiency. 

In comes AI article writers.

With just a few short prompts, including the tone of voice, article length, and quality check, you’ll receive volumes of content to use as you see fit. Whether it’s a blog post, email copy, social media caption, or website content, AI can do it all (and do it well). 

Let’s use ContentBot’s Blog Shot feature as an example. 

All it requires is minimal input from the user to write entire blog posts. Simply enter the topic, tone of voice, content, keywords, and length of the blog post you’d like it to create. Within minutes, you’ll have an informative piece of content that’s anywhere between 1000 and 8000 words that meets your criteria. It’s as easy as 1, 2, 3! 

2. Content Scaling

If you’re involved in the content creation process, you know how difficult it can be to generate content time and again without fail. At times, your content performs well and lands you on page one of search engines. Other times will have you question your abilities as a writer as you will your creative juices to flow again. Writer’s block and creativity are all too real when the demand for content cries out but the supply has run dry. 

For content marketing to be effective, marketers must find ways to upscale content production. But how do we do this without burning the candle at both ends?

Again, AI writers are the light at the end of the tunnel!

In this case, we’ll introduce you to the wonders of AI workflow automation. By using AI to set up custom workflow automations, marketers can streamline their content production in a way that improves efficiency as a whole. Starting with a trigger, you can prompt the AI to follow a set of instructions that results in suitable content sent directly to your choice of third-party integrations. This new development is revolutionizing the way marketers conduct their work. 

3. SEO-Friendly Content

Content marketing is not a one-size-fits-all career choice. Many writers want to share their work digitally. However, they may not have the necessary skills to help get this content to their viewers. While the content itself meets expectations and gives the readers what they want, they’ll never find it without the help of SEO.

If this is you – then AI is here to save the day!

The more advanced AI content automation tools are programmed to take legal requirements into consideration when generating content. They’re also fed relevant input and data to make them efficient in the world of SEO content. They’re capable of adjusting to new SEO trends and requirements to make sure the content produced has the best chance of meeting certain standards. For those of us who love to write but aren’t particularly technologically inclined – this is music to our ears!

4. Idea Generation

With an astounding  2.5 quintillion bytes of data being created each day, the problem of content saturation becomes even more worrisome for digital content creators. If you’re not sure what this means –  it’s when a topic has been exhausted and written about, talked about, and generally “created” about many, MANY times. 

Many content marketers have brilliant ideas to share with their audiences. The problem comes in when they need to consider just how many times that topic has been mentioned before. That’s when they need to push their boundaries of creativity and out-of-the-box thinking.

What can I add to the decision to make my content stand out?

Is there a content gap around the topic that I could target to bring something new to the table?

Rather than spending hours debating with their colleagues and often themselves, AI can help speed up the process. Whether you’re struggling to come up with new ideas, or with how to give your ideas their moment in the spotlight, it’s time to bring an AI writer on board to help pave the way for new, innovative, industry-leading ideas. 

5. Data-Driven Insights

It’s important that all marketers have a clear idea and understanding of their content marketing KPIs. That is – the benchmarks set in place that all results will be measured against. They’re how you’ll determine whether your marketing is effective and successful. 

Content marketing KPIs include:

  • Website Traffic
  • Conversion rates
  • Keyword ranking
  • Engagement rates (shares, likes, comments, etc)
  • Lead generation, and
  • Bounce rate

There are many more that we could mention, but for this blog post, we’re going to keep our focus on these few. 

While many content marketers know enough about these KPIs to draw an accurate conclusion, they sometimes struggle with putting this data into action. This means that they can interpret the data but can’t use them as a basis for improvement. In other words, they don’t know how to use data to drive marketing efforts. 

This is one area where AI automation truly shines. With its access to vast amounts of data from various sources, it can draw more accurate conclusions. It can also analyze data across marketing channels to gain a more comprehensive understanding of your target audience. 

And let’s not forget about predictive analytics! By gathering and interpreting this data, AI can identify specific patterns and trends in consumer buying behavior. Thanks to these impressive capabilities, it can make accurate predictions for the future. This valuable information is key to improving the efficiency of marketing as a whole.

6. Personalization

Targeting a specific audience has never before been this complicated. Relying on an individual’s gender, age, cultural background, or geographic location alone won’t lay the groundwork for effective marketing. To put it simply – today’s consumers want to be seen as individuals, not merely as statistics. 

Here are a few examples of what personalized marketing looks like today:

  • Highly personalized emails that go beyond addressing the recipient by name. The campaign is tailored to their unique spending habits and search history.
  • Dynamic website content that changes according to the visitor’s behavior. This includes product recommendations, custom landing pages, and personalized popup messages. 
  • Targeted ads are more frequently used to keep content relevant for browsers. This increases the chances of engagement and conversions.

Without the help of AI, this level of efficiency is impossible. AI-driven personalization is the best way to optimize your content marketing strategy and reap the benefits tenfold. 

7. Language Variety

For businesses looking to expand their reach to new audiences, the idea alone can be daunting. They need to learn the likes, dislikes, and behaviors of their new viewers if they’re going to target them effectively. On top of these hurdles, there’s the obvious problem of the language barrier. 

Before AI was around to speed up this process and take away the headache, marketers often worked with human translators. While this had the advantage of human-like text and a more personal approach, it was also costly and time-consuming. Now that AI has come into the picture, marketers can quickly translate large pieces of text using the same AI content automation platform as they do for their everyday tasks. 

No more salaries, headaches, or language barriers standing in the way of audience expansion!

8. Content Consistency

There’s a reason why the age-old saying goes “consistency is key”. 

Well, in content marketing, the saying rings true!

One of the most important reasons why we strive for consistency in content marketing is brand recognition. The more you show up on your audience’s screen, the more often you’ll pop up in their minds. It’s a simple strategy for making sure your audience never forgets about you. It’ll also help increase the chances of them recognizing your brand when they see it again. 

Consistency also helps establish a sense of trust in your community. It’s no secret that people are creatures of habit – they trust what they know and can predict. 

9. Updating Content

In a world that’s flooded with new content every day, content writers need to make sure that their information is relevant. It needs to be kept up to date as much as possible. We know – it feels like an impossible task. 

From identifying outdated content to automating content refreshing, AI does it all! You can use these tools for SEO enhancements, predictive analytics, and A/B testing. You could also use it to sort through content to help you figure out what should be archived, deleted, updated, or repurposed. Make sure you’ve done your due diligence in figuring out how to effectively update older content

10. Repurposing Content

Repurposing content is often underestimated and underutilized by content marketers. Many don’t understand the advantages that come with repurposing older content across new channels and through new formats or know how to do it effectively

If that’s you, then here are a few reasons you should consider repurposing content:

  • Sending older content through new channels helps extend your reach to new audiences without having to generate brand-new content.
  • It saves valuable time and resources that could be better spent on strategic growth within your business. 
  • It helps reinforce the message you’re trying to share with your viewers. 
  • By updating older content with new insights, you offer a new perspective on an older concept. 
  • Repurposing content allows for cross-promotion across marketing platforms, elevating efficiency as a whole. 

So, how can AI help repurpose content?

  • Marketers can use AI to conduct a content analysis to identify high-performing content pieces that are great candidates for repurposing. 
  • AI automates the sometimes tedious process of transforming content from one format to another. 
  • Built-in summarizers create optimized summaries of longer content to be used as infographics or social media posts. 
  • AI can tailor existing content in a way that resonates with new target audiences.
  • AI translators help marketers transform content into multilingual content to expand reach and access global markets. 

In a nutshell…

Effective content marketing takes time, resources, and careful planning. But to optimize efficiency, it also requires a certain level of AI integration. 

Content automation tools like ContentBot are designed to streamline marketing efforts across every industry and platform. From social media to blog posts and everything in between, AI can be used to make the process more pleasant and the results more satisfying. Today, the ROI of AI content automation holds huge potential for marketers who choose to embrace the technology. 

In what ways have you used AI to make your content marketing more efficient and effective? Let us know in the comments!

Lauren Meyer

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