content marketing kpis

Content marketing matters.  Period.  Full stop.  Exclamation point! At first, it shocked me to find out that only 73% of B2B marketers and 70% of B2C marketers use content marketing as a part of their strategies. While the number may sound high, we believe that this type of long-form content should be incorporated into every … Read more Defining and Tracking your Content Marketing KPIs: A Guide