It is difficult keeping up with the fast pace of change in the business and marketing world. As a result, many enterprises are reaching a point where a decision on how they want to show themselves to the public needs making. To aid with this, here are some reasons why focusing on copywriting can benefit your business.
Copywriting is the art of strategically using words to convince prospects to buy a product or make use of a service. In other words, it is a very important part of the marketing process in business and, especially in this digital age, encompasses many other facets of marketing too. Here are the Top 10 copywriting tips that I’ve learned to help you to grow your business through the coming year and beyond:-
Of the over 3 billion internet users worldwide, only around a quarter are native English speakers. That equates to a total of approximately 225 million people who could, potentially, not read your blog or view your adverts based on language alone. Clearly this figure is largely inflated as many of those do speak, read and understand English, but it is none-the-less food for thought.
Think of the word combinations “Laurel and Hardy”, “Lock and Key”, “Bread and Butter” and “Up and Down”. Now think of the word “Marketing”. Its obvious partner should be “Content” but is it actually viewed that way?
Without the budgets in place to facilitate a specialised team for content generation, the entrepreneur or another non-specialist often has to fill the role, often finding the task laborious and time-consuming.
With current trends moving rapidly towards utilising AI for content generation, questions are being asked about what the future holds for those who earn their livings creating content, and ultimately…
With the advent of OpenAI, the growing question in copywriting and marketing circles is whether or not the human writer, copywriter, or even journalist, faces the prospect of becoming obsolete
When Internet Relay Chat (IRC) was developed and first initiated by Jarkko Oikarinen to take the place of the MultiUser Talk (MUT) program utilised by Finland’s University of Oulu in the late 1980’s, nobody realised the extent in which it would grow.
ContentBot, the latest release by CODECABIN_ , is a user-friendly WordPress AI Content plugin and web app designed to assist those who might be battling with ideas for headlines, product names, start-up and marketing ideas, twitter posts and blog introductions and topics, among others.